CANTON, Ohio — A family-owned business in Canton is having one of its most successful years. Part of the sales hype is thanks to the owner's online footprint. Folks love watching George Tsaftarides, who owns George Menswear and Tailoring.

More than 40,000 people follow along as Tsaftarides provides sewing tips and tricks on his TikTok account, "George The Tailor." Scammers are exploiting his large following by creating fake profiles and AI-generated deepfake profiles and videos that sell products and solicit donations, which Tsaftarides has no affiliation with.

"I explain to people how to use the machine and how to sew and they appreciate it. I like that, that we help people," said Tsaftarides.

Tsaftarides' daughter, Daisy Yelichek, works with him in the shop and runs the TikTok account

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