Hurtigruten has reported its first financial results since its split from HX earlier this year.
The company stated in a press release that its summer business in the UK has been strong, with booked revenue between June 1 and August 28 increasing by 25 percent year-on-year.
According to the company, this revenue growth was fueled by a surge in Signature bookings, which recorded a 75 percent increase over the same period. This summer, guest numbers from the UK across the Hurtigruten fleet increased by 10 percent, reflecting growing demand from British travelers for authentic experiences along the Norwegian coast.
“The UK remains one of Hurtigruten’s most important international markets, and we’re delighted to see such strong momentum this summer,” said Chief Commercial Officer Iain Powell