Rachel Janfaza is the founder of Up and Up Strategies, a research and consulting firm focused on reaching Gen Z.

Since ChatGPT hit the scene nearly three years ago, adults have been gawking over stories about Gen Z using artificial intelligence to cut corners in the classroom. “Everyone Is Cheating Their Way Through College,” New York Magazine proclaimed in one piece. The New Yorker followed up with a piece from Hua Hsu that opened with an undergraduate shamelessly bragging about his AI-generated essays.

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