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Switzerland has long been the global poster child for neutrality . The country has built its entire brand on staying out of conflict, minding its own business and balancing interests.

For centuries, that worked. But in today’s American political climate, neutrality has become the kiss of death if you want to win a political race and get the latest news soundbite.

Level-headed, centrist politicians who avoid social media don’t get attention anymore because the political marketplace is driven by outrage, algorithms and entertainment value. The 24/7 news cycle and platforms like X, TikTok and Instagram reward sound bites, conflict and viral moments – not nuanced policy discussions.

In an era where voters are polarized and

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