London —

Tesla sales plunged again in Europe in July as car buyers continued their migration to Chinese rival BYD.

Elon Musk’s carmaker sold 6,600 models in the EU in July, a 42.4% fall from the same month last year, according to data from the European Automobile Manufacturers’ Association (ACEA). In the first seven months of 2025, Tesla sold around 77,000 cars in the EU, down from 137,000 in the same period in 2024.

Meanwhile, BYD, the burgeoning, ultra-cheap Chinese electric and plug-in hybrid carmaker, continues to put its stamp on Europe. Sales jumped 206.4% in July against 2024 figures. The 9,698 models BYD sold in July means it is now outselling Tesla.

The plunge – just the latest in a string of sales drops for Musk’s once-hot EV maker – underscores the turnabout in Tesla’s f

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