Nissan is at a pivotal moment. To match the moment, the company has changed up its marketing strategy, including the football season advertising that it has become synonymous with. After 15 years, this season, the Heisman House is closed.

"The beauty of Heisman House is that every year you can have a fresh take on it, because you have a new Heisman [winner] that comes into the house. This year, we wanted to push ourselves creatively," Allyson Witherspoon, chief marketing officer at Nissan U.S., told Newsweek .

Witherspoon said that the change of location was essential to show off the capabilities of Nissan's lineup.

"After 15 years, we thought, 'You know what? I think it's time to take them out of the house, and what should we do? We should definitely give them a road trip.' We have t

See Full Page