By Casey Hall
SHANGHAI (Reuters) -Fast fashion brand Forever 21 is making its fourth run at the Chinese market, having previously entered and exited the world’s second-largest economy three times since 2008.
Also in the brand’s sights is a new partner to help relaunch in the North American market, with further announcements to come on that soon, according to Authentic Brands Group, the owner of Forever 21’s global intellectual property.
China and the U.S. will be the focus for the near-term, Authentic Brands said in a press release.
In March, Forever 21 filed for bankruptcy in the U.S. for the second time in six years and said it would wind down its domestic operations, hurt by mounting online competition in the fast-fashion sector and weak mall traffic.
After re-launching its China b