Major Poundland price changes as firm sold for £1 'goes back to its roots'

Poundland has confirmed it will return to simple £1, £2 and £3 grocery pricing across all its UK stores as the Midland-based chain looks to turn around its fortunes after avoiding administration.

The discount chain pledged to price around 60 per cent of grocery items at £1 across its estate following the changes, which comes after a five-month pilot at 17 stores in the West Midlands.

It said the move would see it go “back to its roots” and mark “the end of additional price complexity”, with simple pricing set to be rolled out across general merchandise and clothing ranges in the coming months.

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The Walsall-based group said the changes had helped cut shoplifting by over a quarter in trial stores, by