Some days, a cup of coffee or espresso isn't enough.

To meet demand for coffee drinks and market her café, Bre Ruelas decided to sell 34-ounce buckets of lattes at her Newton business, Morning Glory Café.

“The buckets came along because we thought, ‘We’ve got to get this moving, we’ve got to let people know about us,’” Ruelas said.

Ruelas and her sister planned to distribute buckets at a rodeo for promotion. Ruelas said the rodeo was canceled so she took the buckets back to the café.

“We made a single, 30-view TikTok,” Ruelas said. “We posted it on Facebook and it got enough traction to bring some of our regulars in who wanted a bucket. Two regulars who were not social-media specialists posted it and it went viral.”

Ruelas said the attention brought a reviewer in to make a post about

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