When an influencer gets married, it’s safe to assume much of the cost, from venue decor to personalized invitations, has been comped in exchange for content. Now brides with smaller, more modest followings want in on the action.

According to The Wall Street Journal, a new trend has brides-to-be flooding brands with requests for free swag in exchange for TikTok hauls and Instagram posts.

Bachelorette PR | Part 7!! 🍷 💄 💍 🍦 @Avaline @Swisspers @eezcompany @Waterboy @Nemat Perfumes @wooshbeauty @Fruit Riot @Tillamook @GOODLES @Go Mouthwash Thank you to all of these amazing companies that were so generous in sending us PR to spoil the girls! #bachelorettepr #bachelorettebags #bridalpr #bacheloretteparty #bacheloretteplanning #pr #bacheloretteideas

Guides on how to score freebies are popp

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