Akinwale Arobieke's death earlier this week prompted exactly the sort of reaction you'd expect. Mr Arobieke's notorious reputation across the north west for touching people's muscles meant he was adopted as a meme by the internet generation.

The Manchester-born bodybuilder's face pops up in unlikely places on banners at events like Glastonbury and Wrestlemania, the Liverpool Echo reports . News of his death at 64 was largely greeted with this same treatment online, but the light-hearted discourse can detract and trivialise from the serious undercurrent of his story.

That contradiction is at the heart of a 2016 BBC investigation from Jon Kelly and a subsequent documentary - The Man Who Squeezes Muscles - released in the same year.

The 15 minute programme, which has since been removed

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