Market Force Information, a global leader in customer experience management, has released its 2025 Casual Dining Industry Study , reinforcing the central truth of the restaurant industry: customer experience is the engine of sustainable growth and advocacy.

This year’s Customer Loyalty Index (CLI) leader is Logan’s Roadhouse, which vaulted from ninth place in 2024 to first overall in 2025. Logan’s surge was fueled by significant gains in CX Metrics – a composite of satisfaction, likelihood to return, recommend, and experience factors like friendliness, atmosphere, and value. Logan’s posted a leading 52.6% CX score, well ahead of second place The Keg (47.8%) and Bahama Breeze (46.7%) in third place.

“Customer loyalty isn’t just about a single visit – it’s built on consistently deliv

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