“By the way, when you edit this, I don’t need to be saying ‘distinctive’ 500 times.”

Jeb Brody is describing the ethos behind the upcoming film slate at Imagine Entertainment , where he’s served as president of features since early 2024. And a big part of is job is trying to determine what projects are worth pursing, an especially daunting task at a time when it feels impossible to predict what’ll hit or strike out in theaters.

“The only time that people are interested in going to the movies is if there’s a certain distinction to it,” he says. “We’ve got all the content in the world on our cell phones.”

Imagine Entertainment, founded by Brian Grazer and Ron Howard in 1985, has several upcoming gambles that it hopes will offer a certain je ne sais quoi. Among them are Luca Guadagnin

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