When I started out, the goal was pretty straightforward: Make lots of money. Like most new entrepreneurs, I figured once I'd "made it," then I'd give back. That part would come later. Success first, impact second.

Looking back, I now realize that mentality was a massive mistake . In fact, I believe it was one of the fundamental reasons it took me years to find any success. I now realize that pushing purpose to the back burner might be the thing that stalls your growth even more than poor marketing.

Everything turned around for me when I stopped "chasing paper" and started asking how I could help. When that shift happened, my business started to thrive in ways I never expected. And the money? It followed, as a side effect. It's a fact that we all know deep down, but too often forget.

W

See Full Page