Q&A: Detroit rapper Lelo on his new album, the industry and art

Detroit rapper Lelo is perhaps best known for his high volume of short songs that often wrap in two minutes or less.

His music appeals to young audiences, many of whom find him through his frequent posts on TikTok, something he says is an example of using the tools at his disposal. Lelo's among the many new musicians entering a new era of the industry where the internet and social media play a significant role in an artist's exposure and success.