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The Coachella Valley Firebirds are implementing changes based on fan feedback for their fourth season.

Parking prices will be reduced, and more affordable food and beverage options will be available.

A fresh new stadium, a fun team, and all kinds of winning had Coachella Valley Firebirds fans lapping up everything Acrisure Arena had to offer each game night as they rooted on their Calder Cup-caliber team for the first three years of their existence.

But fans are fickle, and as the team enters year four, some of that enthusiasm for what was new and exciting waned and was replaced with grumbling and suggestions on what would make their game-day experience better.

The Firebirds listened to those pleas and have taken action. On Thursday, in a letter to fans, the Firebi

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