“The PGA Tour have struck back,” declared one speaker from the Talk Birdie To Me podcast. True enough, it seems the age-long rivalry between LIV and the PGA Tour is picking up heat. From talks over event crowds to players’ preferences, both sides feel like they have the upper hand. LIV shook up golf with lucrative contracts, but the PGA Tour struck back with new strategies—not just to retain big names, but to make the next generation think twice.

On a Q/A episode of the Talk Birdie To Me podcast , one listener posed a sharp question: What is LIV trying to achieve by signing rising stars like Tom McKibbin ? A few years ago, LIV’s strategy was simple. To shake up the establishment, it approached the big names to get them on board. And for a while, things worked out. With additions l

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