Mario Pasin was low key.

He could have led with the fact that he was the owner of Radio Flyer, the West Side company that makes the iconic little red wagon, or that his father, an immigrant from Italy, started it from scratch.

But attention wasn’t his thing.

He’d show his hand occasionally in public, like when he’d chat with people pulling a wagon about how it was holding up.

Or if he learned during a conversation that someone had kids — perhaps while talking with a worker who was at his house — he’d share what it was he did for a living and ask for their address. A few days later a little red wagon would arrive in the mail.

Mr. Pasin died Aug. 18 from natural causes. He was 95.

His father, Antonio Pasin, founded the company in 1917. He’d been a wood craftsman in Italy and did odd jo

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