Starmer is pitching this latest Downing Street reset as a “ bolstering ” of his operation: “ The return of parliament marks a new term and a ramping up of the next phase of this government’s domestic agenda– relentless delivery on our Plan for Change. ” Guido’s Starmer reset counter just pinged…

September 2020: Starmer used a ‘new leadership’ slogan to try and relaunch his leadership.

January 2021: Starmer used another speech to launch the slogan ‘Secure, Protect, Rebuild’

February 2021: Starmer launched his ‘New Chapter for Britain’ with a ‘policy blitz’.

June 2021: Labour changed slogan to ‘Stronger Together’.

September 2021: Starmer wrote a 14,000 word ‘mission statement’ with no new policies in an attempt to ‘reset’ his leadership.

December 2021: Starmer

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