NANTONG, China , Aug. 31, 2025 /PRNewswire/ -- RAINBOWCO (SZ002483), a global leader in high-end equipment manufacturing, announced that effective September 1, 2025 , port container equipment manufactured at its Taicang, China base will transition from the GENMA-KALMAR joint brand to the unified group brand "GENMA". This strategic move aims to enhance GENMA's global brand influence and marks a new phase in RAINBOWCO's global expansion in high-end equipment manufacturing.
Following the upgrade, RAINBOWCO's product brand portfolio will focus on two core brands: "GENMA" and "KOCH". Founded in 2003, RAINBOWCO operates five manufacturing bases worldwide with over 3,600 employees and reported revenue exceeding $1 billion in 2024. Its port container equipment is manufactured by Jiangsu Rainbow I