The multi-billion-dollar National Football League will take another step towards worldwide marketing and merchandising dominance on Friday, Sept. 5 with the 2025 season-opener live broadcast of the Los Angeles Chargers vs. Kansas City Chiefs game from Corinthians Arena in San Paulo, Brazil, airing on YouTube.

It will be the first time an NFL game has been exclusively streamed for free (no subscription required) on the YouTube platform.

With kickoff scheduled for 5 p.m. Pacific time, the Chargers-Chiefs rivalry on YouTube has prompted big questions for the professional sports TV industry: Is the NFL transitioning its game broadcasts from traditional over-the-air television networks to streaming-only? Will fans be forced to watching NFL games only on streaming-TV services in the future? Wi

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