Welcoming a baby into the world is one of life’s most exciting milestones and shopping for a little one’s arrival is all part of the fun. Picking out the cutest booties and the most adorable baby grows is sure to get parents so excited.
Saying that, it can be tricky to know what you actually need. For first-time parents especially, the overwhelm might hit hard when you're perusing the aisles, faced with tens of items that might all look basically the same.
Interestingly, ONS data shows that UK births peak in late September, with September 28 being the most popular birthday according to their most recent report.
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