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Why Kraft Heinz Is Splitting Up And What's Next For America's Most Popular Brands By Rolland Judd Sept. 2, 2025 1:42 pm EST

When two iconic food producers, Kraft and Heinz, merged in 2015 to become one of the three biggest food manufacturers in North America, it may have seemed to investors like an industry match made in heaven. However, Kraft Heinz has been anything but heavenly since the merger took place, thanks in part to plummeting stocks, changing consumer tastes, and sales slumps. Now it has been announced that the company will be split in two divisions, with each focusing on growing specific brands under its umbrella. The separation is estimated to be complete in the latter half of 2026.

Each company may have a new name by the time the divide is concluded, but as

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