J.McLaughlin Aims to Elevate Its Storytelling

J.McLaughlin intends to “amplify” its brand image and storytelling and has a new team on the case.

In July, Greg Unis, former president of the Victoria’s Secret and Pink divisions of Victoria’s Secret & Co., became chief executive officer, and recently, Lee Anne Henrico became chief creative officer, a broad new role at the brand in which she will oversee women’s and men’s design, product conception and creative marketing and communications. She reports to Unis.

Previously, Henrico served as senior vice president of design at the Vancouver, Canada-based Aritzia fashion chain. Before that, she spent more than a decade at Victoria’s Secret until 2020, most recently serving as senior vice president and creative director.

On Tuesday, Unis indicated that Henrico will shape the brand’s creati