HOUSTON — If you’re tired of unwanted sales pitches blowing up your phone, relief may finally be here. A new Texas law, Senate Bill 140, officially took effect on September 1, 2025 . It’s designed to stop telemarketing texts once and for all.

We’ve all been there: you’re in the middle of something, and suddenly your phone buzzes with a random text from a number you don’t recognize. On the other end is a sales pitch you never asked for.

SB 140 expands the definition of “telephone solicitation” to include text messages. That means any message designed to persuade you to buy, rent, or claim a product or service is now covered under the same rules as telemarketing calls.

Under the new law, businesses must:

Register with the state before sending solicitations by text.

Get clear, written

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