Cooper DeJean, former Iowa Hawkeye defensive back and current Philadelphia Eagles cornerback, introduced his signature cereal, "Coop's Crunch," on Monday.
The cereal features green crunch berries, a nod to the Eagles’ team color, and will be available at select Hy-Vee locations across the state, as well as at Dick’s Sporting Goods, according to an Instagram post by DeJean.
Proceeds from Coop's Crunch and its separately sold cereal bowl will benefit the University of Iowa Stead Family Children's Hospital. A QR code on the back of the box can be scanned to donate directly to the hospital.
DeJean is originally from Odebolt, Iowa, and played with the University of Iowa Hawkeyes from 2021-2023. He joined the NFL in 2024 as part of the Philadelphia Eagles.