McDonald’s is heading back to the ’90s

The fast-food giant is bringing out a sense of nostalgia to lure cost-conscious diners.

On Tuesday (Sept. 2), the Golden Arches announced it is bringing back Extra Value Meals, the classic bundle first introduced in 1991 that offered savings on an entrée, side, and drink.

The deal was discontinued in 2019 — but starting Monday, Sept. 8, it returns.

“We are laser-focused on delivering value and affordability to our customers,” commented Joe Erlinger, president of McDonald’s USA, per CNBC .

He continued, “I’m incredibly proud of how our franchisees and teams continue to step up to make it a reality.”

Why Now?

McDonald’s has been working hard over the last year to win back diners feeling the sting of rising costs.

In 2024, the chai

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