Kohl’s Corp. is picking its spots.

Private brands, petites, fashion and fine jewelry, opening price points and coupons are central to the value-oriented, family chain’s turnaround strategy — and there are signs the initiatives are starting to bear fruit.

For its second quarter, Kohl’s reported margin gains, expense reductions and merchandise improvements, and lifted its profit forecast for 2025. There were sales declines, though not as bad as expected. Net income at the Menomonee Falls, Wisc.-based family-oriented value chain rose to $153 million in the quarter ended Aug. 2, from $66 million in the year-ago quarter. Adjusted net income last quarter slipped to $64 million, or $0.56 per diluted share, from $66 million, or $0.59 per diluted share, in the year-ago period.

Whether the improv

See Full Page