For Jena Covello, Agent Nateur started with an Ayahuasca ceremony and a need for clean deodorant.

In 2015, Covello launched Agent Nateur with its hero stock-keeping unit Holi (Stick), $28, a deodorant formulated with plant oils, butters and beeswax and without aluminum, as she struggled to find a truly clean option on the market. Now, 10 years later, to celebrate the brand’s anniversary, Covello is launching a reformulated version of the deodorant in a variety of synthetic-free scents, updating Agent Nateur’s branding and launching a variety of new products, including Holi (Mag) Advanced Daily Magnesium Complex, $94, and Holi (Water) Crème, $165. According to industry sources, Agent Nateur, which is available at retailers like Erewhon, Revolve, The Detox Market and more, is expected to re

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