Jean Prewitt , who has guided the Independent Film & Television Alliance through a rapidly evolving marketplace for 25 years, will step down as president and CEO of the global trade association at year end.

IFTA said it has retained the firm McCormack + Kristel to help the search for her successor in a “transition has been thoughtfully considered with Prewitt and the IFTA Board for several months.” Prewitt had committed to continue in her role until the American Film Market , the group’s signature event, was firmly relocated back to Los Angeles and to lead the IFTA team through AFM 2025. She will work with the organization’s next leader, once appointed, to support a smooth transition .

AFM’s return to LA this fall is highly anticipated after a one-year experimental detour to Las

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