In an era where media transparency is more crucial than ever, Detavio Samuels, the CEO of REVOLT and Offscript Worldwide, is leading the charge to reshape the narrative. As one of the youngest Black CEOs in the industry, Samuels is not just focusing on profit margins and viewer metrics; he is dedicated to creating a media landscape where ownership and equity are at the forefront.

“Social media has completely shifted the game,” he told EBONY. “You don’t need gatekeepers or millions of dollars in capital anymore—you can test an idea today and build a brand tomorrow. But what I really think is happening is cultural: people are done waiting for permission.”

Under Samuels’ leadership, REVOLT has grown to reach over 50 million Millennial and Gen Z viewers within just four years. His approach t

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