The NFL ‘s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown.

The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the worst-kept secrets in TV advertising circles: All commercial inventory tied to the company’s February 8, 2026, broadcast of Super Bowl LX from Santa Clara, California, is sold out.

“Coming off of the strongest sports Upfront in our company’s history, Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever,” said Peter Lazarus, executive vice president of NBC Sports & Olympics, Advertising and Partnerships, in a prepared statement. “The unprecedented demand from advertisers across the Super Bowl and our 20th seaso

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