Picture this: a pillowy sofa in floral chintz, finished with sage-green piping. Behind it, a cabinet full of earthenware and a gloriously tall window overlooking a lush English garden. The colors are sumptuous, and a splash of sunlight falls playfully upon the sofa, inviting the viewer to curl up with a good book. If you’re imagining this in House & Garden , you’re forgiven, but wrong—this is a listing for a product on Wayfair , the “Simple Fabric Leisure Sofa” by a vendor called Kangly.

It’s one item among Wayfair’s millions, but once you start looking, the algorithm quickly obliges and shows you more—a parade of charmingly British upholstered pieces, photographed in old manor houses and dusty studies. “It looks like The World of Interiors,” an industry connection recently marveled a

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