On the Ask Us Anything podcast, editor in chief Kaitlin Petersen taps former Trade Tales guests to answer real, confidential designer questions, offering a safe space to discuss business challenges. Have a question of your own to ask? Send an email to start the conversation.

This week, Michael Hilal joins the show to answer a question from a designer who can’t shake her memories of the one that got away—that is, the project she poured her heart into designing, only to miss her window of opportunity to document the finished product. Now, she’s rethinking her entire approach to photography , and wondering how her strategy can better reflect an industry that prizes social media sharing and shelter magazine placements.

Hilal, whose eponymous design studio is based in San Francisc

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