The Brief

LOS ANGELES - Erewhon , LA's luxury grocery store known for its selling $32 ice cubes and $19 strawberries, is opening its first New York City location - kind of.

What we know:

The "mini Erewhon" location, first reported by Emily Sundberg of the "Feed Me" Substack , will be a tonic bar offering a limited selection of the chain's famous juices and smoothies. If you're not familiar, Erewhon often does celebrity collaborations for its smoothie concoctions — like Hailey Bieber's Strawberry Glaze and Sofia Richie's Sweet Cherry.

(L-R) Activated, Coconut Cloud, Hailey Biebers Strawberry Glaze, Pitaya and Turmeric Crush smoothies are photographed from Erewhon on Tuesday, June 28, 2022 in Los Angeles, CA.(Dania Maxwell / Los Angeles Times via Getty Images)

Kith Ivy's founder,

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