Clothing retailer American Eagle is thrilled with the results of its “ Sydney Sweeney has great jeans” marketing campaign — which became part of the national political conversation — and says it’s planning to do more with the actor later this year.

The company said Sweeney’s jeans collaboration sold out within a week with some items selling out within a day. Sweeney “is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition,” CMO Craig Brommers told analysts on the earnings call.

In after-hours trading Wednesday, American Eagle stock was up nearly 25%.

However, while the company beat Wall Street expectations for the second quarter ended Aug. 2, 2025, American Eagle’s total net revenue of $1.28 billion for the period was down 1% compared

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