In business, the art of the pivot is a delicate thing, difficult to get right. That’s why it doesn’t happen that often; you only do it when you’re convinced the alternative—continuing down a path that isn’t working—will be worse.

I have to think this is the basic logic factoring into Perplexity‘s recent relaunch of its revenue-sharing program with publishers. Quick recap: Perplexity announced a new kind of subscription called Comet Plus. Users can pay $5 a month to access content from Perplexity’s publisher partners—that is, those who sign up to participate—and Perplexity passes on most of the revenue to them. It’s already set aside $42.5 million to kick-start the program, according to CEO Aravind Srinivas.

Although the program is named after the company’s new Comet web browser, users ca

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