London —

Throughout the 20th century, fashion shoots took place almost exclusively in an indoor photography studio, or in a public space like a bustling city street. But nowadays, you are just as likely to see a campaign or magazine shoot staged in someone’s bedroom, lounge or kitchen, alongside their personal possessions. The shift is the focus of a new book, “The Domestic Stage: When Fashion Image Comes Home,” which explores photographers’ fascination with the home and why brands prefer the intimate setting.

When the pandemic struck in 2020, the book’s author Adam Murray — a writer, curator and pathway leader for the BA Fashion Communication and Promotion course at London’s art and design college Central Saint Martins — observed how young photographers and image makers were forced to

See Full Page