Amazon is upgrading the way users search on its platform with the new Lens Live.
Believe it or not, the way it works is very simple and straightforward.
Amazon Lens Live Feature Brings AI to Cameras
Amazon announced its latest generative AI feature available directly on its mobile-based apps called the "Lens Live" function . This allows users to scan real-world items to find them online.
The company's generative AI is leveraging visual intelligence capabilities and features to enhance the experience by using the device's camera to scan images live and give matched items.
Visual searching is already a feature present on Amazon's mobile apps, but by supercharging the feature with AI, the company is able to expand its capabilities to find items better and more accurately.
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