The Las Vegas Convention and Visitors Authority launches its bid to convince the public that visiting the city remains a value proposition with a television advertisement to air during Thursday’s National Football League season-opening game between the Dallas Cowboys and the Super Bowl champion Philadelphia Eagles.

The new “Welcome to Fabulous Las Vegas” campaign draws inspiration from the famous sign on Las Vegas Boulevard and will include activations, experiences, special offers and partnerships that will be rolled out in the coming weeks.

The LVCVA is battling the perception that the city has lost its luster as a value proposition, based on seven consecutive months of declining visitation statistics. The most recent visitation report for July, issued Friday, showed a 12 percent declin

See Full Page