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Gap on Thursday announced it is expanding into beauty starting with its Old Navy brand, a strategic shift by the apparel company.

Its initial test will feature beauty and personal-care products at 150 Old Navy stores, as well as dedicated beauty associates and some shop-in-shops. The company plans to scale the beauty business next year.

It was unclear when the company eventually plans to put beauty products in Gap brand stores. The company said it plans to "launch brand-right expressions across the portfolio" next year.

"Gap Inc. sees a clear and meaningful opportunity to expand into this category with plans for a phased launch, starting with an initial test-and-learn expression at Old Navy later this fall,

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