LOS ANGELES — Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself.

On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the other hand, the Los Angeles model wants to get ahead of artificial intelligence and use it to potentially make more money before it’s too late.

She partnered this year with Kartel.ai, a Beverly Hills startup that’s building a platform for brands and businesses to license the likenesses of models for a fee. Kartel.ai helps models create digital replicas of themselves that can be hired for advertising campaigns.

“It’s crazy to see what they can create in hours,” said James, who has modeled for a decade. “It’s beautiful, but at the same time, it’s scary.”

Models like James are conte

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