American Eagle Outfitters ' stock jumped 29% on Thursday, Sept. 4, after the company announced it’s seen a significant increase in traffic following campaigns with Sydney Sweeney and Travis Kelce .

“The fall season is off to a positive start. Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales,” said American Eagle CEO Jay Schottenstein as the company reported second-quarter earnings the day before.

The stock jumped 25% in the after market on Wednesday, Sept. 3, following the announcement.

American Eagle reported an operating income of $103 million, a 2% increase on revenue of $1.28 billion, exceeding market expectations. The company’s

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