As the attentions of the younger and chronically online become harder to pin down, Range Media Partners has announced a new division, Awareness Creation, meant to target younger audiences for clients that run the gamut from entertainment to sports to brands.

The division is led by Kai Gayoso, co-head of Digital at Range, whose clients include Brooklyn Beckham and streamer Valkyrae. The company says that Gayoso leverages his experience working in the creator economy to help Awareness Creation clients like Warner Bros and Applebee’s navigate the ever-changing social platforms to launch marketing campaigns and new projects, with a focus on virality.

As the attentions of the younger and chronically online become harder to pin down, Range Media Partners has announced a new division, Aware

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