When Labubus were popularized by BLACKPINK rapper Lisa in April 2024 (though the toy has been around since 2015), they seemed, to many, outlandish and downright strange.

But the more they've permeated the zeitgeist ( Rihanna , Kim Kardashian and David Beckham have all been seen sporting the creepy-cute creature), the more the concept of bag charms makes sense. After all, what better way is there to cope with life's stressors than a silly little accessory swinging from your bag? It's certainly cheaper than therapy.

It just feels like fashion has been so serious for so long. Remember the early 2000s, when we wore butterfly clips and blue eyeshadow with reckless abandon? I'm of the firm belief that the bag charm trend is our collective (and perhaps subconscious) effort to

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