Artist Yinka Ilori’s relationship with Bloomingdale’s began with a DM.

Noticing that the store’s fashion director of home was among his followers on Instagram, the U.K.-based artist decided to message her about getting his home product line into the store. That exchange sparked a bigger conversation that has bloomed into a large-scale collaboration for fall 2025.

The Bloomingdale’s fall campaign is themed “Just Imagine,” which taps into a sense of playful curiosity and creativity. “My universe is very much centered around cultivating and opening up space for play,” said Ilori. “That has always been my mission, my drive, and that’s why you’ll see lots of messages that encourage play and dreaming.”

For his largest commission to date, Ilori designed a floral-themed takeover of the 59th Str

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