(CNN)– American Eagle stock just got a major lift thanks to a controversial ad campaign.

The retailer’s shares surged 25% after its earnings report Wednesday, Sept 3.

The CEO credited Sydney Sweeney’s ‘Good Jeans’ commercial for boosting sales and brand buzz.

In the ad the blonde-haired, blue-eyed actress poses in American Eagle jeans saying ‘genes are passed down from parents to offspring my body’s composition is determined by my genes.’

The wordplay sparked debate with some calling it clever and others comparing it to Eugenics.

But controversy aside, American Eagle said Sweeney’s jean collaborations sold out in days.

See Full Page