The 2025 Ticketing State of Play: Behind the Ticket report explores how cost-of-living challenges and evolving social habits are transforming the way fans discover, purchase, and attend live events.

Australians’ love for live experiences is being tested by financial pressures, with nearly three in five (57%) fans reporting they’ve have chosen between attending a concert and covering essential living costs in the past year. This challenge is even more pronounced for Gen Z, where almost two-thirds (64%) have faced such difficult decisions to keep live music a part of their lives.

Despite the economic strain, the passion for live events remains strong. Nearly three-quarters (72%) of fans say they would still pay a premium to see an artist they love, even if ticket prices exceed their expe

See Full Page