Walmart starts new

live commerce show

Walmart Inc. has started a livestreaming, shoppable show that will feature different collectibles such as sports memorabilia each week.

Live commerce platform TalkShopLive will power Collectors Night, streaming at 5 p.m. every Thursday on Walmart Live. The first episode of Collectors Night ran this week.

The series is presented in partnership with WeTheHobby, a sports card and collectibles community.

"Collectibles represent a critical and exciting area of investment and growth for Walmart," said Mayank Hajela, general manager of collectibles for Walmart U.S.

"With demand continuing to surge," Hajela said, "we're committed to building experiences that not only serve collectors but redefine what they expect from us."

Justin Breton, Walmart's direc

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