Reolink Unveils AI-Powered Security Innovations at IFA 2025

Chinese smart security brand Reolink is ramping up its global ambitions, using IFA 2025 in Berlin as a launchpad to showcase major new AI technologies and hardware while signaling a stronger push into markets such as Australia.

The company, already a leading seller on Amazon and a growing rival to Eufy and TP-Link, made its presence felt at the show with large-scale marketing, keynote presentations, and a series of new product announcements. In an exclusive interview with ChannelNews, executives confirmed plans to integrate Reolink systems with premium smart home platforms including Control4 and Savant.

From Skepticism to Strength

After facing early criticism in Australia over product quality, Reolink has built credibility wit

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